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Cardinal
ProjectImagine knowing the exact moment a lead is ready.
CreditsCreative Direction: Esther
Animation: Esther, Rex.
SectorB2B SaaS
Year2026
The context
Cardinal is an AI platform for precision outbound — tools that grow with a sales team instead of another rigid CRM bolt-on. This was a speculative launch film, not a commissioned project.
Creative Intent
Every day, signals are being created: emails opened, profiles visited, posts engaged with. Most of them never get seen.
The Film
Meet Cardinal. It captures signals across the whole pipeline and turns them into action — reaching leads across email, LinkedIn and X the moment the timing is right, automatically. Signals become conversations. Conversations become meetings.
The impact
A concept launch film exploring a more cinematic way to introduce AI sales software.
No client relationship; created independently as a portfolio exploration.
Creative Direction, Motion Design, Sound Design
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