← All work
Video Gif
ProjectA lighter way to bring motion to the web.
CreditsFreshJuice — developer tooling
SectorDeveloper Tools
Year2025
The context
FreshJuice Video GIF helps websites replace traditional GIF files with lightweight video loops that load faster while maintaining smooth, high-quality motion.
What they needed
FreshJuice needed a launch film that could explain why traditional GIFs create performance issues and showcase a faster alternative.
What we made
We created a comparison-driven product video showing the difference between outdated GIFs and modern Video GIFs.
The impact
Positioned FreshJuice as a smarter solution for web animation.
Creative Direction, Motion Design, Sound Design
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