← All work
Video Lite
ProjectFast video embeds without the performance cost.
CreditsFreshJuice — developer tooling
SectorDeveloper Tools
Year2025
The context
FreshJuice Lite Video provides a lightweight approach to embedding videos on websites. Instead of loading heavy video players immediately, it loads only when users choose to watch.
What they needed
A launch video that could explain the performance problems caused by traditional video embeds and show a simpler, faster alternative in a clear story that both developers and nontechnical audiences could understand.
What we made
We created a motion-led video that visualizes the difference between heavy embeds and optimized video loading, which improves load times, supports Core Web Vitals, and creates a smoother viewing experience.
The impact
More efficient approach to video delivery on the web.
Creative Direction, Motion Design, Sound Design
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