The context

WhatsApp is already where people chat, share links, send money, and make plans. We imagined going one step further: what if you could shop there too?

Creative Intent

We imagined a WhatsApp experience where you could fund your wallet, discover products, and pay without opening another app or browser.

The familiar becomes something new without losing what makes WhatsApp feel effortless.

The impact

More Than Messaging.

Creative Direction, Motion Design, Sound Design